Remember Pizza Hut UK’s “Hot Dog Pizza?” Well, Pizza Hut’s Middle East branch aims to do them one better: The “Crown Crust Pizza” isn’t filled with cheeseburgers – it IS cheeseburgers. And it’s topped with what are essentially Big Mac fixin’s:
Here’s what grabs me about this ad, though – the way the main customer guy treats “Let’s order a burger in a pizza place” as a knowing, obvious joke at the restaurant’s expense. It suddenly dawns on me… have I been reading this “obscene versions of American food originating in foriegn territories” trend wrong by assuming Pizza Hut etc. is using my overseas friends as labrats for future domestic product? Are y’all actually ordering/making food that looks like a perfect parody of American excess at American restaurants as ironic parody; i.e. a chance to “role-play” as a stereotypically gluttonish American fast-food consumers (“Ha ha! Look at me! My food is made of different food! Let’s go get a SUV and vote for Palin!”) in much the same way that American chinese food establishments decorate themselves like Fu Manchu’s hideout?
Because, if so… that’s pretty damn funny. Applaud yourselves 😉