Mario’s Inferno

King Bros. offers a spot-on goof at the expense of EA’s “GoW: ‘Mad World'”-wannabe trailer for Dante’s Inferno:

For a refresher, here’s the actual spot being spoofed…

…and the now-famous “Gears of War” ad it wants to be in the worst way:

14 thoughts on “Mario’s Inferno

  1. Anonymous says:

    On a strange note. The guy who directed the mad world commercial is now directing TRON Legacy.

    He also did Halo 3 Starry Night


  2. Anonymous says:

    You know what? I'm gonna come right out and say that, in my opinion, the GoW Mad World commercial is without a doubt one of the best (or at least, most cleverly executed) commercials for a shooter, and possibly one of the best commercials for any video game.

    Rather than throwing together a blood-and-gore montage set to heavy metal, the commercial has Marcus examining the destroyed statue, running from an unseen enemy, and ultimately (apparently) dying at the hands of a massive monster.

    That, combined with the song, creates a pervasive atmosphere of hopelessness, despair, and a feeling that any action by Marcus is ultimately futile.

    Since nothing else like this trailer had ever been done, people (well, I don't know about people, but me, at the very least) were intrigued by this game that seemed to promise an intelligent, dark, and engrossing examination and portrayal of war and conflict.

    …And then, in the ultimate bait-and-switch, the game turns out to be none of those things, and instead a mindless (although fun to play) gorefest.

    Actually, now I'm curious. How come more commercials of this type didn't ever happen? the only things I can think of that tried to do anything remotely similar were Dante's Inferno, and Dead Space's “twinkle twinkle little star” trailer.


  3. Anonymous says:

    Anonymous #3: There's also the “Lost Odyssey” trailer that used Jefferson Airplane's “White Rabbit” and Gears of War 2's ads which used Devotschka's “How It Ends”.


  4. Anonymous says:

    god…. this dudes game reviews and or thoughts on games suck and his movie reviews and or thoughts on movies suck. get a life you fat lop. i dont understand why lame's like you feel like they deserve somthing….. its called fucken advertising, and thats exactly what they did. just because somthing is similar to somthing else doesn't mean its a complete rip off, its just been done already, so has being an overweight smart ass that reviews shit that everyone else already has, so has some 40 year old virgin(Steve Carrel) that thinks he knows everything about video games….. its been done. and your comparison to New super mario bros wii vs. Modern Warfare 2…… how can you even put those 2 games in the same review!? they have nothing to do with eachother. get a clue you moron…. you sit there behind your computer talking shit about what other people are doing when your doing the exact same thing.


  5. Anubis Soundwave says:

    A fine comment, eh…Anonymous.

    I'm responding to this “brilliant” riposte:

    “god…. this dudes game reviews and or thoughts on games suck and his movie reviews and or thoughts on movies suck. get a life you fat lop. i dont understand why lame's like you feel like they deserve somthing… [truncated]”.

    Learn grammar, or return to grade school. Furthermore, if you're so opinionated, create your own damn website.

    Incidentally, it's spelled “fucking”. The only thing worse than having a simpleton curse on the Internet is having said simpleton misspell the curse word.

    = = =

    As to the videos:

    Yahtzee already pointed out that Mario had been rescuing his lady love decades before Dante did. I like sprite videos, though; it was cool.


  6. Anonymous says:

    didn't know this was a spelling B…. in that case, FUCKING, F-U-C-K-I-N-G, happy now? didn't think so…. whatever, i made my point. by the way, you can use all the big words you want, and point out my minor grammar errors all you want, it doesn't make you sound smart. get off this lops dick.


  7. pbastien says:

    To Lops-Dick Anonymous.

    Wow. Look at this dickless loser. If this is your idea of criticsm; by insulting a person who makes sly observations about video games and movies. Are you so pathetic that you need to attack a person anonymously just so that you don't put a gun to your head and thankfully deprive the universe of your presence. What, did your pointing out that the man was fat fufill your sadistic urge to insult strangers and help you hate yourself less because because your dad raped you as a kid and called you Shirly?

    You are a hate mongering, parasitic troll and people like you are the worst excuses for living beings that ever lived.


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